The Asia Video Industry Association (AVIA) held its first country focused seminar of the year with a deep dive into the media and video industry of Thailand and the pursuit of growth in the market across both traditional and online platforms.
Thailand’s media industry is undergoing seismic transformation driven by technological and commercial change. With the first commercial 5G networks becoming available to consumers as early as next year, there is no doubt the market will see continued acceleration in the consumption of content across multiple devices and platforms.
Asia-Pacific - Market Trends
COVID-19 has drastically changed the landscape for businesses across all industries, forcing immediate changes – but ones that will have long-term consequences.
The Global Satellite Services market is forecasted to reach US$ 162.75 billion by 2026 growing at a CAGR of 3.2% during 2019 to 2026 according to a report entitled " Global Satellite Services Market Analysis 2020" by Research and Markets.
USIM has produced a white paper directly fo cusing on the changing consumer viewer habits caused by the COVID-19 pandemic. The study reveals that the pandemic has accelerated adoption and usage of app-based TV viewing since consumers have discovered the free content available on their smart TVs and continue to watch those free ad-supported channels.
The COVID-19 pandemic accelerated the adoption of existing digital trends in China, such as increased over-the-top (“OTT”) video viewing, active social media and e-commerce engagement, and high interest in 5G technologies, according to the latest survey conducted by Kagan, a media research group within S&P Global Market Intelligence.
Global online TV episode and movie revenues reached US$ 83 billion in 2019, climbing from US$ 67 billion in 2018 and up byUS $ 50 billion on 2017 according to the OTT TV and Video Databook published by Digital TV Reserach.
NSR’s Non-GEO Constellations Analysis Toolkit, released today, provides clients with an unbiased analytical framework to conduct internal assessments of LEO and MEO high-throughput satcom. With pre-loaded datasets and logic driven by configurable filters and inputs, the toolkit delivers an output-rich set of technical and business metrics benchmarking HTS constellations’ capabilities and performance.
The number of gross SVOD subscriptions grew by 28% in 2019 according to Digital TV Research's SVOD Databook 2020. The net subscriber count rose by 55 million (16%) in 2019 to total 403 million. Therefore, gross subscriptions are growing faster than net subscribers. This means that the average SVOD subscriber paid for 1.59 SVOD subscriptions in 2019 – up from 1.44 in 2018.