OTT TV episode and movie revenues for 22 Eastern European countries will reach $5.7 billion in 2028; nearly double from $2.9 billion in 2022.
Poland will remain the OTT revenue winner; doubling its total between 2022 and 2028 to $2.2 billion. Russia’s growth will be muted given the sanctions. Together Poland and Russia will account for 61% of the region’s 2028 total revenues.