Global revenues from OTT TV episode and movies will reach US$ 210 billion in 2026; up from US$ 106 billion on 2020 according to new research from Digital TV research. About US$ 23 billion will be added in 2021 alone.
From the 138 countries covered, the top five will command two-thirds of global revenues by 2026. This proportion is down from 71% in 2020; revealing that the rest of the world will grow at a faster rate.
Simon Murray, Principal Analyst at Digital TV Research, said: “The US will remain the dominant territory by some distance. Its share of global revenues will still be 42% by 2026. This market is far from mature. US revenues will climb by $42 billion between 2020 and 2026 to reach US$ 88 billion.”
From the extra US$ 104 billion revenues between 2020 and 2026, China will add US$ 8.4 billion to reach to US$ 24 billion. Japan will add US$ 4.5 billion to double to US$ 9.2 billion. India will increase by US$ 4.7 billion to more than triple to US$ 6.7 billion.
SVOD revenues will climb by $59 billion between 2020 and 2026 to $126 billion. SVOD’s share of the total will dip slightly from 62% in 2020 to 60% in 2026. AVOD revenues will increase by $39 billion between 2020 and 2026 to $66 billion - 32% of total OTT revenues by 2026, up from 26% in 2020.
