The Asia Pacific region will have 467 million SVOD subscriptions by 2025, up from 267 million in 2019. China will contribute 279 million SVOD subscriptions in 2025 – or 60% of the region’s total. India will supply a further 66 million – triple its 2019 total according to Digital TV Research.
From the 200 million SVOD subscription additions between 2019 and 2025, China will supply 80 million, Japan 22 million and India 45 million. China will add 27 million SVOD subscribers in 2020 alone.
Simon Murray, Principal Analyst at Digital TV Research, said: “Although China dominates the region, there will be plenty of growth elsewhere. Netflix will have 44.4 million subscribers by 2025; closely followed by Disney+ [including Hotstar] with 43.6 million.”
