iKO Media Group, a leading global end-to-end service provider for broadcasters and content owners, announced two key executive appointments. Mark Berenshtein has been appointed Vice President of Global Sales - North America & Special Accounts and Ayellet Bar as Marketing Director at iKO Media Group.
Mark Berenshtein will join iKOMG's global sales team and will be responsible for North America and special accounts, developing new business opportunities and creating customized solutions to customer needs. As VP of Global Sales, Berenshtein will lead development of strategic sales plans based on company goals to promote sales growth and client satisfaction for the organization. Specific responsibilities include business and market development, strategic direction for promotion and advertising, sales growth, and client satisfaction.
Berenshtein has a wealth of experience in the Broadcasting industry and brings with him over 17 years of Sales and broadcasting consulting experience. He spent 17 years working for MX1 (formerly known as RRMedia), and was responsible for building long-term relationships, efficiently operating company offices in east Europe with special focus on CIS market - negotiating with customers and partners.
As iKOMG's Marketing Director, Ayellet Bar will be responsible for the development of an overall organizational marketing strategy including the management of all of the new and existing marketing programs and company brand as well the enhancement of iKOMG's social marketing initiatives.
Bar will be responsible for conceiving and executing marketing strategies and tactics that drive growth. In addition, she will help overall brand development and messaging in the satellite broadcasting and media delivery and management industry. iKOMG is looking to expand its marketing efforts and provide a stronger presence globally.
Bar brings over 10 years of progressive education and marketing experience to the position including working in Strategic Marketing Management, B2B Positioning and Digital Marketing Management, brand positioning, event project management and communications strategy.
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