ND SATCOM wins in the category “Excellence in Brand Strategy and Creation – Brand Communication – Integrated Campaign” at the prestigious German Brand Award 2020 in Berlin. The fifth annual German Brand Awards honoured outstanding brand work from a competitive international field of 1,200 entries from 14 countries.
For more than 30 years ND SATCOM has been a leading worldwide supplier of satellite-based communication systems and ground stations. To adapt to ever-changing market conditions, ND SATCOM launched a new brand identity and logo in 2019. Based on this repositioning, a new image plus brand campaign was developed and disseminated through all relevant touch points: “A NEW DIMENSION IN SATELLITE COMMUNICATION.” The campaign idea was staged in a unique way: the diver who dives into space is the striking key visual for all campaigns.
With this campaign roll-out, ND SATCOM enthused the judging panel of the renowned German Brand Award and successfully prevailed in the category "Brand Communication - Integrated Campaign" against numerous strong competitors.
"We are very pleased that our commitment has been honoured with the German Brand Award. This award shows that our brand strategy is well received by our customers and partners, as well as the entire industry," stated Alexander Mueller-Gastell, CEO of ND SATCOM. “Our new brand identity and logo better reflect our market-leading position and clearly demonstrate our promise to our customers around the world to provide total reliability and trustworthiness throughout the lifecycle,” he added.
“It was important to address today's trends by designing the logo in a modern style, including the symbol for an agile, bi-directional communication flow around the world: transmitter-receiver via satellite,” added Arzu Evlek, Marketing Director for ND SATCOM.
Initiated by Germany's design and brand authority and judged by a top-class panel of experts from brand management and brand science, the German Brand Award is the award for successful brand management in Germany. It discovers, presents and awards unique brands and brand makers - and promotes both the winners and their respective industries.
Initiated by the German Design Council and GMK Brand Consultancy and judged by a top-class panel of experts from brand management and brand science, the German Brand Award is the international award for successful brand management and strategy. With 1,200 submissions from 14 countries, it is considered one of the most prestigious awards for brands and brand makers. With the German Brand Award, the German Design Council and the German Brand Institute honour successful brands, consistent brand management and sustainable brand communication. For more information: https://www.german-brand-award.com/
With more than 30 years of experience in satellite communications, ND SATCOM is the world's leading supplier of satellite-based communications systems and ground stations and supports customers with critical operations anywhere in the world. Customers in more than 130 countries have chosen ND SATCOM as a reliable source for high quality and secure solutions that include turnkey and customized systems. The company's innovative technologies are used globally by governments, the military, television and radio broadcasting, telecommunications and enterprises. The company's core product SKYWAN enables secure, reliable and fast communications for thousands of users daily. With the SKYWAN network solution, ND SATCOM connects the IT world with satellite communication and offers fully integrated and optimised solutions for the worldwide availability of online applications. For more information go to: www.ndsatcom.com
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